New Marketing Asset Management Benchmark Report Released by Aberdeen Group
Apr2010
Aberdeen Group recently launched a new benchmark report titled “Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments,” authored by Peter Ostrow, Research Director, Sales Effectiveness for Aberdeen Group. The report examined 136 organizations that have deployed marketing asset management (MAM) solutions and found that 100% of the top performing companies improved their return [...]
Admit you have a Digital Asset Management problem
Apr2010
Step 1 – Admit you have a DAM problem. Step 2 – Seek help. I’ll be the first to admit… Digital Asset Management is not that sexy. As a marketing guy, it’s hard to get excited about databases. However, the content stored in a DAM system is another story… Of all the content types, digital [...]
Co-Creation: Not Just Another Focus Group
Apr2010
To launch Twist, a new men’s fragrance in its global Axe brand, Unilever turned to a preapproved crowd of eager young amateurs for help. In July 2008, Unilever executives convened 16 regular young men and women from around the world at a meeting in New York. Why? To tap them for ideas for a new [...]
UserVoice: The easiest way to turn feedback into action
Apr2010
Listening to your customers just got a lot easier. Start a conversation. Take action. Build raving fans. 1. You ask a question. 2. Customers share their ideas and vote up the best ones. 3. Improve your product and customer loyalty. Visit site
Twitterfeed.com – feed your blog to twitter, facebook & more
Mar2010
Cool web app – that allows you to auto update Twitter, Facebook & other social media sites automatically when you update your blog & get real time stats …remember to check your spellings first ! http://twitterfeed.com/
How offline marketing boosts online effect by 40%
Feb2010
Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant? That’s exactly what the results from a recent iProspect study looking into offline influence on online search behaviour indicate… But there’s more for digital marketers to [...]