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Facebook marketing solutions

TechDept — Wed, 26 Oct 2011 09:00:54 +0000

Check out Facebook Marketing Solutions Bootcamp, from 1 – 16 Nov 2011.

The bootcamp includes:

6 Webinars
Live Q&A
Weekly Tips

When to use mobile tags including QR codes in your marketing

TechDept — Thu, 07 Jul 2011 14:00:55 +0000

In a special session filmed during the PSFK CONFERENCE NYC 2011, leading marketers talked about how mobile tags could be used in marketing communications. Speakers from Microsoft, Womans Day Magazine, QR Arts and 2D Bracode Strategy explained the creative uses of mobile tags in advertising and product promotion.

By Piers Fawkes for psfk, 30 June 2011.

How to use paid search as a branding tool

TechDept — Sat, 02 Apr 2011 08:15:03 +0000

Paid search is typically perceived as a direct response channel. It is most frequently used by firms for sales and lead generation.

There are definite brand benefits to paid search, but most advertisers do not focus on the softer brand metrics when placing Adwords campaigns. Clickthrough and conversion rates are what matter the most, as far as most people are concerned.

As such it was rather interesting to spot a seemingly random paid search ad for Ann Summers, which was anchored to a keyword search on last year’s budget.

The adult toys retailer bid on keywords relating to ‘budget 2010’ and delivered the only paid search ad on the page, along with some cheeky ad copy: “There’s no recession in pleasure”.

By Chris Lake for econsultancy.com, March 29,2011

Our choice: The funniest April fools’ jokes

TechDept — Fri, 01 Apr 2011 13:05:16 +0000

In Gmail, you no longer have to use obsolete technology such as a mouse and a keyboard to write, compose, or reply to emails: you can do all of those simply by moving your body.

Of course, even the smile of Google’s Paul McDonald as he utters the announcement of the “feature” gives away that it’s really an April Fools’ joke, but it’s hilarious nevertheless. Check out the desperate-looking presenter as he twists his body trying to compose and send an email without ever touching a keyboard in the video below:

By Stan Schroeder for Mashable (viewed through YouTube), April 1, 2011 (April Fools Day!).

Google’s new book/magazine for top web companies

TechDept — Thu, 24 Mar 2011 16:43:46 +0000

Check out Think Quarterly. It’s Google’s new magazine for top web companies.

Like most companies, Google regularly communicates with their business customers via email newsletters, updates on their official blogs, and printed materials.

Visit site

Digital marketing resources from brand republic

TechDept — Wed, 23 Mar 2011 14:16:26 +0000

Nice looking set of digital marketing resources from brand republic:

By brandrepublic.com

Check out this nice collection of social marketing resources

TechDept — Fri, 18 Feb 2011 09:00:32 +0000

Visit Site

A Pot Noeldle Christmas – by Pot Noodle

TechDept — Wed, 08 Dec 2010 09:00:27 +0000

Posted by Pot Noodle on Youtube, 01 Dec 2010.

New Google TV Ad

TechDept — Mon, 06 Dec 2010 10:00:24 +0000

Can watching too much Kevin Bacon on the Logitech Revue with Google TV actually turn you into Kevin Bacon?

Visit Page

Posted by logitech for Youtube, 01 Dec 2010.

Introducing Google TV

TechDept — Sun, 05 Dec 2010 10:00:35 +0000

Take the tour