Facebook to build a huge server farm in the arctic…because it’s cold
Nov2011
Facebook will build its first non-U.S. server farm in Sweden on the edge of the Arctic Circle, reports the Telegraph. Lulea, a town in Northern Sweden will be home to an enormous server farm which will use as much electricity as a town of 50,000 people. Some of that power will come from sustainable energy generated by [...]
Facebook ‘may be changing brains’
Nov2011
Facebook may be changing people’s brains as well as their social world, research has shown. Scientists have found a direct link between the number of “Facebook friends” a person has and the size of specific parts of the brain. The regions involved have roles in social interaction as well as memory and at least one [...]
Facebook power users have gone to twitter or google+
Oct2011
Spotify investor and former Facebook President Sean Parker had some harsh words for his favorite social network: Its problem isn’t privacy, it’s that some of its most active users are leaving for other services. “The threat to Facebook is that power users have gone to Twitter or Google+,” Parker told the Web 2.0 Summit. They are [...]
How to estimate your social media return on investment
Oct2011
Before we go any further, let’s review why we need the social media return and ROI again. You use the return and the ROI to compare the efficiency of marketing campaigns; for an in-house team, you can use these numbers to negotiate budgets with your management; for agencies, you can use estimated numbers toland prospective clients and [...]
What you shouldn’t post on your facebook page if you want a job
Oct2011
Kashmir Hill, Forbes’ indispensable privacy blogger, posted this chart today, drawn from a survey of employers. Three things to note. 1) 95 percent of employers say they use social media sites to ferret out more information about job candidates. 2) If these employers informed these job candidates why they were dropped, Facebook as we know it [...]
7 reasons why recruiters like facebook more than LinkedIn
Oct2011
Despite the challenges social media presents for human resources professionals, it plays a growing role in talent recruitment. The big question, though, is where to find talent. While employers continue to use professional networking siteLinkedIn for recruiting, especially when hand-picking for executive positions, they prefer interacting with students and graduates via Facebook rather than LinkedIn, according to a study [...]
Why richard branson always makes time for social media
Oct2011
Sir Richard Branson has never been slow to transition his business. What started as a bootstrapped mail-order record retailer that he founded in 1970 is now an empire of more than 300 companies in 30 countries that span diverse industries such as music, travel, health and beyond. Well before commercial space travel is economically viable, Virgin [...]
Social media chatter
Oct2011
It cracks me up whenever I see a PowerPoint presentation that uses social media quotes as support points. The quotes are intended to demonstrate that there’s a whole movement of consumers that agree with the argument in the presentation. Skimming social media is DIY market research. Marketers can do it themselves without requiring agencies, budget, [...]
Does facebook fan-gating hurt facebook engagement?
Oct2011
Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page. It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea? What is Fan-Gating? Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown to [...]
How to use the new facebook to see who unfriends you
Oct2011
Facebook Timeline is pretty spectacular, giving a panoramic view of achievements, love, birth, death, and a lot of binge drinking photos. But what else does it provide? A window into social treachery: a list of those who’ve unfriended you. It’s extremely easy. First, get Timeline early. Then scroll down to a particular year of your life. [...]