Tech firm implements employee ‘zero email’ policy
Dec2011
You’ve got mail–not. Employees of tech company Atos will be banned from sending emails under the company’s new “zero email” policy. CEO Thierry Breton of the French information technology company said only 10 percent of the 200 messages employees receive per day are useful and 18 percent is spam. That’s why he hopes the company can eradicate internal emails in 18 [...]
Born with IOS: techno-toddlers: a is for apple
Dec2011
In the last chapter of her novel A Visit From The Goon Squad, Jennifer Egan imagines a dystopian near future in which toddlers in the year 2020 download music to their ubiquitous “kiddie handsets”, which also feature “finger drawing, GPS systems for babies just learning to walk, PicMail”. But if that’s the future, it’s already here. There [...]
Hardware companies will have to quit the tablet market in 2012
Dec2011
Because hardware companies like Dell, HP, and Acer have so few advantages over companies that offer content as well, DigiTimes reports that they may be getting out of the tablet game entirely next year. Content companies like Amazon or Barnes & Noble can subsidize their tablets like crazy — they’ll make their money back after the fact as customers buy content [...]
For those who have heard Dan talking about social objects for beginners (and those who haven’t)
Nov2011
As y’all will know, I’m fond of talking about “Social Objects” and how they pertain to“Marketing 2.0″. Even so, some people still get confused by what a Social Object actually is. So I wrote the following to clarify some more: The Social Object, in a nutshell, is the reason two people are talking to each other, [...]
From a social brand to a social business
Nov2011
I spoke at an IBM Social Business breakfast briefing the other week and was tasked with addressing the following question: “Social brand vs social business – is there a correct order of play?” It’s a good question and one that seems to be being asked by clients and the wider industry alike. Luckily it’s also [...]
Building a case for your mobile site & app
Nov2011
Did you know? ebay sell 1 item every 2 seconds via mobile In 2014 there will be 300m mobile coupon users 7.1 million Brits now access the internet through their mobile In my recent ‘60 second mobile review’ post, I explained a very simple health check for your business to determine whether you should [...]
Trend report: is the industry ready for mobile?
Nov2011
Since 2007 the media industry has been proclaiming it as the “year of mobile”, however it looks like 2012 might finally prove to be the “year”. Mike Fletcher speaks to some leading agencies to find out how the industry will finally take advantage of mobile. There’s an in-joke that’s been doing the rounds for a [...]
Introducing gomo from google
Nov2011
Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? Learn why mobile sites matter See how your current site looks in mobile Find resources to help build your site Test your business’s website and get custom tips on how to be more mobile-friendly. Visit site [...]