The Knowledge » Trends

What next in Digital?

TechDept — Thu, 29 Jul 2010 11:17:26 +0000

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the link below).

So, sexy digital is going all serious and proper. Once flirty and out there for anyone’s taking, digital is going around telling everyone that, nowadays, it’s more like data, don’t you know.
Digital: hot, spunky, appealing to young, forward-thinking, creative types. Data: crunchingly boring, appealing to geeks (but not sexy geeks). So what’s going on? Some of the answers can be found in the write-up (page 4) of the roundtable discussion hosted for the writers of the essays that follow, and in the collection of essays themselves.

By Suzanne Bidlake, www.campaignlive.co.uk, June 28th 2010

10 Beautiful Social Media Infographics

TechDept — Wed, 07 Jul 2010 12:59:48 +0000

Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner.

By Grace Smith for www.informationarchitects.jp, July 1 2010

Unilyzer – Social Media and Internet Marketing Software

TechDept — Tue, 29 Jun 2010 08:24:13 +0000

Great for pulling data from sites like Facebook, YouTube, Twitter, and Digg. In seconds the Unilyzer™ can tell you exactly what you need to know, so you can fine-tune your tweets and videos to generate more traffic.

Visit site

How the World Is Spending Its Time Online

TechDept — Tue, 22 Jun 2010 10:45:23 +0000

So… whatcha doin’ over there on that laptop, denizens of the world? Well, according to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media.

Yeah, 22% might not seem like a mammoth percentage, but you have to take into account the fact that this finding is on a global scale.

By Brenna Enrlich, June 15 2010

Tech Dept now on Facebook

TechDept — Tue, 08 Jun 2010 13:32:58 +0000

Get the Knowledge and our twitter feed directly into your Facebook account with our new page:

http://www.facebook.com/pages/Tech-Dept/128002237211746?ref=ts&v=wall

We’ll be adding new features and content soon. But this now automatically brings in all knowledge and twitter posts so you don’t miss anything.

8 Tips for a Successful Social Media Cause Campaign

TechDept — Tue, 25 May 2010 21:45:00 +0000

Cause marketing can be described as the mutually beneficial relationship between a business and a non-profit organization. Social media cause campaigns are similar, but not identical to traditional cause marketing, in that they allow for more flexibility. Small businesses can gain exposure without breaking the bank, and large companies can reach millions of consumers in a matter of hours. Social cause campaigns can be run by individuals and non-profits without big company sponsorship. They provide easier, faster involvement with supporters, and require fewer resources.

By Meaghan Edelstein, May 10 2010

TwitterDJ

TechDept — Mon, 26 Apr 2010 17:06:23 +0000

Twitter DJ is the latest from Richie Hawtin, who’s already spent much of his career pioneering new technologies as a DJ, producer and label owner, from the development of midi enabled DJ mixers such as Allen & Heath’s Xone92 & 3D mixers, to Final Scratch DJ Technology.

The Minus developed application utilizes feeds from an updated version of Traktor’s standard broadcasting technology to send 60 second updates during Hawtin’s set of what’s currently playing to a designated Twitter account. Anyone following the Twitter group can obtain a unique insight into how a DJ builds the atmosphere and dynamics of a set, track by track, all in real time.

By TwitterDJ

5 Ways To Use Social Media in Marketing Automation

TechDept — Mon, 19 Apr 2010 12:00:46 +0000

Social Media

When talking about Social Media, most people immediately think of Twitter or Facebook. I define it much broader: Social Media facilitates any online social interaction, where monologues have been transformed into social dialogs. So it’s about having conversations with your (potential) clients rather than just blasting out your message. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation.

By Jep Castelein, February 17 2010

Tweetwally

TechDept — Fri, 16 Apr 2010 13:36:49 +0000

A tweetwall lets you display only the tweets you’re interested in from everywhere on Twitter, use it to track hashtags, usernames, and keywords. The possibilities are up to you.

As with all new things, there should always be an introduction:

By Tweetwally, November 25 2009

PIXELS

TechDept — Fri, 09 Apr 2010 08:50:55 +0000

New York invasion, by 8-bit creatures. PIXELS is Patrick Jean’ latest short film, shot on location in New York.

By Patrick Jean, 07 April 2010