40 Creative Navigation Menus
Mar2010
One of the first things to do when planning out a new website is to work out all of the content that will be in the site. You then divide that up into sections and then into various levels of navigation. The result is a boring list of links. That list of links is one [...]
What are some effective techniques for building SEO links?
Mar2010
Pulkit Agrawal from Ahmedabad, India asks: “Organic link building, according to me is one of the most difficult tasks for SEOs of SMEs. Can you please list 5 effective ways of organic link building other than building great content?” Learn more From Google Webmaster Central Channel, YouTube.com, 4 March 2010
5 Important E-commerce Themes for 2010
Mar2010
Purchasing online and e-commerce has been growing at a rapid rate for many years and during that time things have changed massively. From online merchandising to order management to delivery, things are constantly evolving. This article is aimed at giving what I believe are 5 important themes in this area over the next year, and [...]
10 Most Expensive Domain Names
Mar2010
What’s the most expensive domain name on the Internet? It’s not ‘Porn.com,’ which comes in a close second, but ‘Fund.com,’ at nearly $10 million. Using data from the Domain Name Journal, ABC News put together this list of top 10 most expensive URLs on the Web: 1. Fund.com, $9.99 million 2. Porn.com, $9.5 million 3. [...]
The four trends re-shaping customer service
Mar2010
Social media is gradually pushing, cajoling and challenging companies to redefine, re-evaluate and at times re-engineer the way in which they provide customer service – and, as Guy Stephens highlights, a number of trends have become evident. The emergence in 2009 of social media as a real catalyst of change signalled for the first time [...]
Forrester Report: Tapping The Entire Online Peer Influence Pyramid
Mar2010
Forrester Research launch report for interactive marketers. Read about the Peer Influence Pyramid, which describes and shares recommendations about three types of online influencers: Social Broadcasters, Mass Influencers and Potential Influencers. Each of the three types of influencer is important to marketers, and each must be engaged in a different manner. Social Broadcasters are appealing because [...]
How offline marketing boosts online effect by 40%
Feb2010
Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant? That’s exactly what the results from a recent iProspect study looking into offline influence on online search behaviour indicate… But there’s more for digital marketers to [...]
Commando Usability Testing
Feb2010
Last week I aggregated all the most current resources I had found on lean usability testing into one post. As promised, this follow up post is about my personal experiences and lessons learned from doing Commando Usability Testing (CUT). I did CUT with around 30 different users in at least 5 different locations (all cafes): [...]
My Sky Status
Feb2010
In the air doesn’t mean out of touch. While you’re flying, MySkyStatus automatically sends status updates to your Facebook and Twitter accounts with your departure, location and arrival information. It’s travel made social and it’s easy to set up. https://myskystatus.com/
YouTube’s most memorable videos and spoof ads
Feb2010
As YouTube celebrates its fifth birthday, we celebrate some of its most popular videos. View By Sara Johnson, Brand Republic, 17 Feb 2010