What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the link below).
So, sexy digital is going all serious and proper. Once flirty and out there for anyone’s taking, digital is going around telling everyone that, nowadays, it’s more like data, don’t you know.
Digital: hot, spunky, appealing to young, forward-thinking, creative types. Data: crunchingly boring, appealing to geeks (but not sexy geeks). So what’s going on? Some of the answers can be found in the write-up (page 4) of the roundtable discussion hosted for the writers of the essays that follow, and in the collection of essays themselves.
By Suzanne Bidlake, www.campaignlive.co.uk, June 28th 2010