As momentum quickly builds behind HTML5, the new version of HTML and XHTML, we’ve had a close eye on what impact this might have on HTML email in the years to come. While the finer details of HTML5 are still being finalised, Firefox, Safari, Chrome and Opera have offered support for much of the new technology for some time.

One particular area of interest to me was the HTML5 video tag. The aim of this tag was to provide native video support using a single codec across all browsers without the need for third party plugins like Flash. While the dream of a universal codec appears unlikely, one clever project has surfaced that uses the video tag for browsers that support it and falls back on traditional video options for those that don’t.

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By David Greiner, Campaignmonitor.com, Oct 14th 2009