Multichannel sales reached £1.9bn for Argos in the last financial year, 43% of the retailer’s total sales. The latest addition to this strategy is a new Check & Reserve iPhone app.
I’ve been talking to David Tarbuck, who is head of multichannel development at Argos, about the new app, and the company’s approach to multichannel retail.
By Graham Charlton, June 2 2010