This is a tongue in cheek blog post by Widen Enterprises, a bit cheesy but gets the point across…
“I work in a small marketing team of about five. We have a designer, a product manager, a brand manager, a marketing assistant and an online marketer. We work closely with the sales and customer success management teams. We often collaborate with the account executives and project services teams on projects. Basically, anyone with a customer-facing role depends on Marketing and Marketing depends on them.
Like many organizations, our marketing communications programs include online marketing, public relations, brand management, event marketing, etc. We produce a number of digital assets that are put to use promote our brand, sell products and services and assist with customer relationship management objectives. These digital assets are owned and created by a number of different people across multiple departments inside the organization and externally. Each department has their own shared folder on the network and many employees also have their own folder as well. It’s easier for each department to work separately and for each employee to keep their work on their desktop. When we have a new project, we just start fresh in creating new materials. It’s just easier to re-create something than go digging through some archive somewhere or turn to someone else.
By Jake Athey, March 14 2010