Aberdeen Group recently launched a new benchmark report titled “Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments,” authored by Peter Ostrow, Research Director, Sales Effectiveness for Aberdeen Group. The report examined 136 organizations that have deployed marketing asset management (MAM) solutions and found that 100% of the top performing companies improved their return on marketing investments, compared to 26% in other companies.
By Jake Athey, April 7 2010