Cause marketing can be described as the mutually beneficial relationship between a business and a non-profit organization. Social media cause campaigns are similar, but not identical to traditional cause marketing, in that they allow for more flexibility. Small businesses can gain exposure without breaking the bank, and large companies can reach millions of consumers in a matter of hours. Social cause campaigns can be run by individuals and non-profits without big company sponsorship. They provide easier, faster involvement with supporters, and require fewer resources.
By Meaghan Edelstein, May 10 2010