Book authors have been searching eagerly for ways to harness social media to promote their works. So it would seem that Gregory Levey had stumbled upon the magic key after the Facebook fan page of his book “Shut Up, I’m Talking” went from having just 700 fans to 692,000 in a matter of months — more than New York City (570,000 fans) or the George Clooney fan page (613,000).
“I couldn’t believe what I was seeing,” he wrote in a recent essay on a Web site for authors about the explosion in his book’s popularity. “Who were these people?”
By Pradyna Joshi for The New York Times, August 29 2010