Earlier this year Dell revealed that it had made $3m out of its Twitter activity, yesterday it gave some briefings and said this figure had risen to $6.5m. Yes that is real money from Twitter.
The $3m figure it revealed in June was $2m made directly and $1m that had come to Dell.com via Twitter. The numbers are picking up now and Dell is seeing strong sales growth both via its original Delloutlet Twitter accounts and by new accounts that have been more recently established in places like Brazil and Canada that has pushed that figure to $6.5m.
by Gordon Young, Brand Republic 10 Dec 2009