Crowdsourcing is turning into a powerful social tool for Dell that it appears to be engaging in very actively. Suggestions for changes to keyboard layouts to Dell Mini netbooks and launching products for world aids project product #Red have all come via this social avenue.

1. 60,000 participants in the IdeaStorm community
2. They have contributed 12,743 ideas
3. And posted 87,159 comments
4. Ideas posted have been promoted 693,670 times in total
5. And of those ideas 385 have been implemented

http://www.ideastorm.com

By Gordon Young, Brand Republic 10 December 2009