There has been a huge increase in ‘noise’ about social media and how it’s changing the way people are experiencing the web.
But is the experience of the web really changing for everybody?
Is social media really changing the way everyone interacts with the web? It’s certainly making it easier to stay in touch with people you connect to or follow. Is it changing the way people find things, new things? I would have to say yes it is, at least for me it is, but am I a typical web user? I’m involved in online marketing, I use Twitter, Facebook and LinkedIn to varying degrees of success. I follow and connect and tweet, I’m a fan and a blogger! But am I you average web user?
What I want to know is, ‘Is my experience of the web seen as leading/bleeding edge, or is everyone like me? Does everyone look at their Twitter client on the way home from work? Does your average web Joe think about integrating their Twitter updates into their Facebook account?
I wondered, how I could get an insight into what was an average users experience of the web??
By Peter Cullen, Jan 10 2010, http://www.interleado.com/