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Tag Archives: Brand asset management

Not every brand name translates as well into chinese as coca-cola

Dec
2011
Categories: Business Also tagged:

In China, names have a deep significance. So for international brands looking to head over to the world’s largest market, they have an incredibly important decision to make. There’s a whole business based around selecting brand names for companies that are looking to go into China, reports Michael Wines at the New York Times. There are linguistic algorithms, computer [...]

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From a social brand to a social business

Nov
2011
Categories: Trends Also tagged: ,

I spoke at an IBM Social Business breakfast briefing the other week and was tasked with addressing the following question: “Social brand vs social business – is there a correct order of play?” It’s a good question and one that seems to be being asked by clients and the wider industry alike. Luckily it’s also [...]

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4 free tools to help you socially monitor your brand

Jul
2011
Categories: Business Also tagged: ,

Do you know what people are saying about your brand? Do you want to know how to monitor these conversations? Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you [...]

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Coca-Cola’s smart campaign to promote recycling on facebook places

Jul
2011
Categories: Social Media Also tagged: ,

Coca-Cola is the best consumer marketing company in history, so it’s worth paying attention when they do a campaign on a new social site, especially when that site is Facebook Places, the company’s Foursquare-killer. To promote recycling in Israel, Coca-Cola placed 10,000 recycle bins all over Israel, and gave each of them their own Facebook Places [...]

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Which UK retailers are thriving on facebook and twitter?

May
2011
Categories: Social Media Also tagged: , ,

In terms of follower and fan numbers, Topshop’s social media strategy appears to be working well. It has the most followers on Twitter and Facebook fans of any UK retailer. According to a new Social Media Benchmark study by eDigital Research (registration/survey required), retailers are continuing to grow their presence on social networks, though less [...]

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New Marketing Asset Management Benchmark Report Released by Aberdeen Group

Apr
2010
Categories: e-Marketing, Research Also tagged: ,

Aberdeen Group recently launched a new benchmark report titled “Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments,” authored by Peter Ostrow, Research Director, Sales Effectiveness for Aberdeen Group. The report examined 136 organizations that have deployed marketing asset management (MAM) solutions and found that 100% of the top performing companies improved their return [...]

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Admit you have a Digital Asset Management problem

Apr
2010
Categories: e-Marketing Also tagged:

Step 1 – Admit you have a DAM problem. Step 2 – Seek help. I’ll be the first to admit… Digital Asset Management is not that sexy. As a marketing guy, it’s hard to get excited about databases. However, the content stored in a DAM system is another story… Of all the content types, digital [...]

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Why we don’t need asset management…

Apr
2010
Categories: Technology Also tagged: , ,

This is a tongue in cheek blog post by Widen Enterprises, a bit cheesy but gets the point across… “I work in a small marketing team of about five. We have a designer, a product manager, a brand manager, a marketing assistant and an online marketer. We work closely with the sales and customer success [...]

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