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Tag Archives: Branding

Samsung mock apple

Dec
2011
Categories: Funny Also tagged: ,

Watch Samsung’s “Next Big Thing” Galaxy S II commercial…. Posted on YouTube by skovach85, 22 Nov 2011.

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YouTube gets shaken up

Nov
2011
Categories: Technology Also tagged: ,

Watch the video Uploaded by MinusLand for YouTube, 17 Sept 2008.

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Brand guidelines vs the web

Aug
2011
Categories: Design Also tagged:

Brand guidelines — the bible for a brand. Consistency is the key when it comes to relaying a brand’s message across the various different media that it could be presented on. It’s as relevant and essential a practice today as it has always been. But there’s potential trouble afoot, a thorn in the side of [...]

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How to put your logo in a QR code

Aug
2011
Categories: Technology Also tagged:

After writing this post on somone hacking QR codes, Hack A Day commenters came out in full force posting some really cool links about modifying QR codes to include a logo. I’ll fully admit I geeked out a little, but in the process I figured out some of the theory behind embedding logos in QR codes. After getting [...]

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Why top brands are investing so much time in a social media leaderboard

Jun
2011
Categories: Social Media Also tagged: ,

When I asked Duleepa Wijayawardhana (a.k.a. “Dups”), co-founder and CEO of the self-described “social media exchange” Empire Avenue (EA), if he wanted to be the next Gordon Gekko, he replied, “We want to be bigger than Gordon Gekko.” He might just get there thanks to the growing trend of ranking a person’s social media capital as [...]

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10 top facebook pages and why they’re successful

Jun
2011
Categories: Social Media Also tagged: ,

Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further. This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience [...]

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Brand storytelling by tom fishburne

Apr
2011
Categories: Business Also tagged: ,

Most brand storytelling wouldn’t pass the bedtime story test. Yet there’s never been a greater time for brands that can tell a story well. Content marketing is rapidly becoming a key plank of many marketing plans (now at 33% of the average marketing budget, according to Junta42). However, much of that content, whether distributed in [...]

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Precisely why business positioning is more important than branding

Apr
2011
Categories: Business Also tagged: , ,

December is often a time of year when things quiet down for marketers (except for the spike in agency parties).  But this year it feels dominated by a whole lot of scenario brainstorming and re-planning.  The common theme is how to do “more with less”. I started kicking around cartoon ideas around “more with less” and the metaphor [...]

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How to use paid search as a branding tool

Apr
2011
Categories: e-Marketing Also tagged:

Paid search is typically perceived as a direct response channel. It is most frequently used by firms for sales and lead generation. There are definite brand benefits to paid search, but most advertisers do not focus on the softer brand metrics when placing Adwords campaigns. Clickthrough and conversion rates are what matter the most, as [...]

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Apple blasts into supermarkets with revolutionary apple water

Mar
2011
Categories: Funny Also tagged: ,

Step aside, Perrier. Prepare for oblivion, Poland Spring. After steamrolling the music player, smartphone and tablet markets, Apple is out to disrupt a whole new category. Today Apple announced Apple Water — a cool refreshment made for those willing to suspend all logic and pay the price for Apple’s lavish attention to quality and design. [...]

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