Tag Archives: Design

Sometimes good UX is about being clever. Sometimes it’s to make the user happy or smile. However, when the success of your product depends on new, possibly inexperienced users successfully downloading and installing it, good UX is the difference between success and failure. I love what Dropbox has done here. I’ve noticed it for years [...]

In his book, The Paradox of Choice, Barry Schwartz comes to an interesting conclusion involving human choice. “People choose not on the basis of what’s most important, but on what’s easiest to evaluate.” Common sense would dictate that if you were given a list of choices, you would choose the one that is most important to [...]

The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field of practice encompassing every aspect [...]