The Knowledge » Ecommerce

5 Important E-commerce Themes for 2010

TechDept — Fri, 19 Mar 2010 15:51:56 +0000

Purchasing online and e-commerce has been growing at a rapid rate for many years and during that time things have changed massively. From online merchandising to order management to delivery, things are constantly evolving.

This article is aimed at giving what I believe are 5 important themes in this area over the next year, and what you can do to help yourself or your clients prosper.

1: Focus on Growth and Existing Customers, Not New Ones

The number of online customers has been growing at a fantastic rate over the past decade fueled by the widespread adoption of broadband. This has resulted in an ever growing number of new potential online customers.

Due in part to the recession, and in part due to the slow down of broadband adoption as it reaches near ubiquity, the growth of potential customers is predicted to slowdown in 2010. This has the net effect of new customers being harder to acquire due to reduced amount of overall growth, and more people targeting these new customers as online retailers keep appearing every day.

By Rob Smith, Think Vitamin, 19 March 2010

Twelpforce – nice way to use Twitter for customer service

TechDept — Fri, 22 Jan 2010 16:28:21 +0000

The Twelpforce is US tech / gadget retailer Best Buy’s Twitter based customer service team…

People post a question, and the Twelpforce respond – nice real time service, with lots of good banter between Twelpers and customers

Check it out

Dell uses ‘crowdsourcing’ to improve products

TechDept — Thu, 10 Dec 2009 16:11:25 +0000

Crowdsourcing is turning into a powerful social tool for Dell that it appears to be engaging in very actively. Suggestions for changes to keyboard layouts to Dell Mini netbooks and launching products for world aids project product #Red have all come via this social avenue.

http://www.ideastorm.com

By Gordon Young, Brand Republic 10 December 2009

Dell reveals it has made $6.5m out of Twitter

TechDept — Thu, 10 Dec 2009 16:09:05 +0000

Earlier this year Dell revealed that it had made $3m out of its Twitter activity, yesterday it gave some briefings and said this figure had risen to $6.5m. Yes that is real money from Twitter.

The $3m figure it revealed in June was $2m made directly and $1m that had come to Dell.com via Twitter. The numbers are picking up now and Dell is seeing strong sales growth both via its original Delloutlet Twitter accounts and by new accounts that have been more recently established in places like Brazil and Canada that has pushed that figure to $6.5m.

by Gordon Young, Brand Republic 10 Dec 2009