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Tag Archives: Email

Email usability: the science of keeping it short and sweet

Feb
2011
Categories: Trends Also tagged: ,

You’ve probably heard the advice, ‘Keep your email campaign short and sweet’, often followed by, ‘… because no-one’s going to read loads of copy, anyway’. As much as this seems like commonsense, we’ve all seen clients attempt to cram in as much information as possible, oblivious to reason. I believe this is largely due to [...]

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Announcing amazon simple email service

Feb
2011
Categories: Websites Also tagged: ,

Another nail in the coffin for small email sending providers… Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service [...]

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Why does broadband speed vary so much?

Jan
2011
Categories: Technology Also tagged: ,

If you are a night owl who enjoys surfing between the hours of 4am and 6am and are fortunate enough to live on top of a telephone exchange then you are probably very happy with your broadband speeds. But the majority of people in the UK are not getting the broadband services they signed up [...]

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Should e-mails open with Dear, Hi, or Hey?

Jan
2011
Categories: Trends Also tagged: ,

It’s time we ditched “Dear…” from work e-mails, according to a US political figure, who says it’s too intimate. So what is the most appropriate way to greet someone in an e-mail – hi, hey or just get straight to the point? Two words. That’s all Giselle Barry needed to leave a lasting impression. Read [...]

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iPad and the future of email design

Feb
2010
Categories: Design, Technology, Trends Also tagged: , , , ,

OK, I’ll admit it. I got up early Thursday morning Sydney time to watch Steve Jobs keynote on the mysterious new tablet concept from Apple. While I’m quietly excited about the change this device will bring, there was really only one part of the show that I got out of bed early for. How was [...]

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DMA says email marketing spend to grow in 2010

Dec
2009
Categories: Trends Also tagged: , , ,

Seven out of ten marketers expect expenditure on email marketing to increase over the next 12 months, yet strategic planning and best practice processes are lagging behind, findings of the latest Direct Marketing Association (DMA) National Client Email Survey report. Click here to read more… From dma.org.uk 19 November 2009

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New Google Caffeine

Nov
2009
Categories: Uncategorized Also tagged:

Back in August, we were shocked to learn that Google was working on a new version of its search engine. The secret project, known officially as Google Caffeine, wouldn’t change the face or design of the Google search engine, but would instead provide an overhaul of the architecture of Google’s web search that would improve [...]

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Google Wave: A Complete Guide

Nov
2009
Categories: Uncategorized

Today has been dominated by news and excitement surrounding Google Wave (Google Wave), Google’s (Google) new real-time communication platform that will launch to the public on September 30th. In fact, there’s been so much buzz that you might just not have enough time to read the thousands of articles being released on Google’s biggest product [...]

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HTML5 and Video in E-mail

Oct
2009
Categories: Uncategorized

As momentum quickly builds behind HTML5, the new version of HTML and XHTML, we’ve had a close eye on what impact this might have on HTML email in the years to come. While the finer details of HTML5 are still being finalised, Firefox, Safari, Chrome and Opera have offered support for much of the new [...]

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