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What next in Digital?

TechDept — Thu, 29 Jul 2010 11:17:26 +0000

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the link below).

So, sexy digital is going all serious and proper. Once flirty and out there for anyone’s taking, digital is going around telling everyone that, nowadays, it’s more like data, don’t you know.
Digital: hot, spunky, appealing to young, forward-thinking, creative types. Data: crunchingly boring, appealing to geeks (but not sexy geeks). So what’s going on? Some of the answers can be found in the write-up (page 4) of the roundtable discussion hosted for the writers of the essays that follow, and in the collection of essays themselves.

By Suzanne Bidlake, www.campaignlive.co.uk, June 28th 2010

83% of Twitter accounts inactive in December 2009

TechDept — Fri, 29 Jan 2010 09:32:47 +0000

Although 75 million people had signed up for a Twitter account by the end of 2009, only 17 percent sent even a single Tweet in December ‘09, an all-time low for the micro-blogging service, research from RJMetrics has found.

Overall, in the three years since it began, 40% of Twitter account holders have never sent one Tweet and 80% have sent less than ten.

By Furlong PR, Jan 28th 2010

22 Questions to Ask Before Developing a Web Site

TechDept — Fri, 29 Jan 2010 09:28:31 +0000

I developed this “Website Development Questionnaire” in 2002. It is old, but it still serves me well, so I thought I would share.

By Estelle, April 29 2009