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When to use mobile tags including QR codes in your marketing

TechDept — Thu, 07 Jul 2011 14:00:55 +0000

In a special session filmed during the PSFK CONFERENCE NYC 2011, leading marketers talked about how mobile tags could be used in marketing communications. Speakers from Microsoft, Womans Day Magazine, QR Arts and 2D Bracode Strategy explained the creative uses of mobile tags in advertising and product promotion.

By Piers Fawkes for psfk, 30 June 2011.

4 facebook marketing tips for entertainment brands

TechDept — Wed, 15 Jun 2011 09:00:51 +0000

While some businesses are still figuring out the value of building a fan base, entertainment brands have long understood that a vibrant fan community is critical to their success. Perhaps this why entertainers were among the first to embrace Facebook as a way to attract, engage and communicate with fans. And because the most effective Facebook marketing programs often combine compelling content with personality, entertainment brands are uniquely positioned to succeed with this medium.

But even for the most popular entertainers, creating a robust fan base on Facebook requires more than just creating a Page and posting content. Here are four ways entertainment brands can accelerate their Facebook success.

By Leyl Master Black for Mashable, 07 June 2011.

Brandtube

TechDept — Wed, 06 Apr 2011 10:15:34 +0000

On Friday, I spoke at a social media conference with Aaron Calloway, a brand manager from Axe. He shared the story of the provocative Axe Detailer CYB Campaign, which earned Axe a Cannes Gold Lion and propelled the brand to major growth. It was ranked the single most viral video of 2010.

At one point, Aaron said, “Marketers often say they want to ‘do a viral video’. You can’t just ‘do a viral video’.”

Most things are not viral and you never know in advance what ideas will work. The best approach is to try lots of things and bring the best forward. Aaron described a long journey bringing this campaign to life and the details involved, far beyond the actual 3-minute video.

By Tom Fishburne, Marketoonist, April 4,2011

BMW activate the future

TechDept — Mon, 28 Mar 2011 09:00:40 +0000

“Wherever You Want To Go” is the first release under BMW Documentaries—a new franchise dedicated to crafting original, thought-provoking and entertaining content. The film aims to take audiences to a place they’ve truly never been: the future. From the minds of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time, this four-part documentary paints a unique picture of technology, culture, cities, our past, present and how it all relates to the future of mobility.

Watch four films on the future of mobility.