An ongoing collation of great articles & online resources, from the people at Techdept.
Check our 2010 Top 10 here.

Tag Archives: PR

The 8 worst twitter PR fails

Apr
2011
Categories: Social Media Also tagged: ,

Some brands deftly craft their Twitter presence. Bank of America’s @BofA_Help account, for example, has come to be seen as an effective forum where customers’ concerns are quickly addressed and solved. Other brands on Twitter have fallen victim to blunders and over-sharing, where the tweeter-in-charge hastily posts an intemperate or inappropriate thought for a large audience [...]

Read More >

Time for HR and PR to join ranks

Mar
2011
Categories: Business Also tagged: , ,

Battle lines are being drawn in workplaces around the country, to decide who is responsible for internal comms, recruitment and social media. HR departments traditionally communicate company policy to staff and recruit new talent, but they are increasingly treading on the toes of PR departments. PR executives manage social media, promote their brand to would-be recruits and [...]

Read More >

Thinking Digital: How has the Internet Revolutionised Business?

Oct
2010
Categories: e-Marketing, Research Also tagged: , , , , , ,

Thinking Digital: How has the Internet Revolutionised Business? Last week, Econsultancy published a new report in association with digital consultancy Blue Latitude, The Impact of Digital Beyond Sales and Marketing: how Digital is Transforming Organisations.  The report examines the impact of digital across the business and, consequently, how companies are managing organisational change as  aresult [...]

Read More >

Why Apple is a Groucho Marx brand

Sep
2010
Categories: Business Also tagged:

Does Apple like its customers? You have to wonder. I’m asking this after the latest PR blunder with Steve Jobs telling an inquiring student to “Please leave us alone”. Yes, from the man himself, Jobs telling a customer to go away. Sure, I know Jobs is an uber busy CEO, but really media relations should [...]

Read More >

Strategy Basics: Getting your Client’s Ducks in a Row

Apr
2010
Categories: Uncategorized Also tagged:

This is a companion post to “Strategy Basics: It’s Really all about having a Plan” from 11 March. It is a good idea to skim that post before reading this one. Otherwise the combination of the web and orange flavored milk might not make much sense. Congratulations, your client the Think Vitamin Dairy have had [...]

Read More >

UserVoice: The easiest way to turn feedback into action

Apr
2010
Categories: e-Marketing, Research Also tagged: , ,

Listening to your customers just got a lot easier. Start a conversation. Take action. Build raving fans. 1. You ask a question. 2. Customers share their ideas and vote up the best ones. 3. Improve your product and customer loyalty. Visit site

Read More >

Track Stuff Now

Dec
2009
Categories: Research, Social Media, Trends, Websites Also tagged: , ,

This site helps you create a start page for any topic of your interest. Enter a keyword above and Track Stuff Now will find the most authoritative sources of news and present it for instant viewing. You can then bookmark the page for later use. http://www.trackstuffnow.com/

Read More >

Nice digital PR blog – Ogilvy PR 360

Dec
2009
Categories: Social Media, Trends Also tagged: , ,

Fresh influence – the digital PR blog from Ogilvy – worth a read Click here to read it!

Read More >

Track This Now: Collate topics from Twitter, YouTube, News Outlets

Dec
2009
Categories: Research, Social Media, Technology, Trends Also tagged: , , , ,

Find out what people are saying by searching for topics from Twitter, You Tube and global News outlets – by topic and region http://www.trackthisnow.com/ “We at TrackThisNow.com specialise in developing innovative products in the search, content aggregation and analysis areas. Our interest is in developing technology applications to help rapid aggregation, comprehension, visualisation and analysis [...]

Read More >

Categories

Rss Feed

© Techdept.