The Knowledge » Promotion

Twitterfeed.com – feed your blog to twitter, facebook & more

TechDept — Fri, 26 Mar 2010 09:40:23 +0000

Cool web app – that allows you to auto update Twitter, Facebook & other social media sites automatically when you update your blog & get real time stats

…remember to check your spellings first !

http://twitterfeed.com/

How offline marketing boosts online effect by 40%

TechDept — Thu, 25 Feb 2010 16:04:43 +0000

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?

That’s exactly what the results from a recent iProspect study looking into offline influence on online search behaviour indicate…

But there’s more for digital marketers to digest. Unfashionable offline is effective in its own right, and much of offline is converging with online. For example, more people listen to digital radio on PCs and TVs than on their radios according to OMD Metrics. People watch television with a laptop and mobile to hand. And it cannot be too long before RFID technology in mobiles interacts with electronic billboards and then to the web.

By Richard Walker, 11 Feb 2010

Coke drops campaign sites in favour of social media

TechDept — Wed, 27 Jan 2010 15:54:28 +0000

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.

The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue to create campaign sites for certain brands in the immediate future, they have said the long-term future lies with social media on platforms populated by their target consumers.

From New Media Age 14 Jan 2010

Facebook Connect may increase your site’s traffic 30-100%

TechDept — Mon, 18 Jan 2010 17:46:23 +0000

I attended a dynamic workshop yesterday called “Best Practices in Social Media Integration for Web Publishers and Content Providers”. The discussion was lead by Bob Buch, VP, Business Development at Digg.com.

Here’s something he said that I found shocking (but in a good way). According to Digg’s research, “..social community sites using the Facebook Connect API have seen their traffic increase from 30 -100%…”

7 Types of Blog Posts which always seem to get links and traffic

TechDept — Mon, 11 Jan 2010 16:38:57 +0000

Here’s a really good question: what kinds of posts should I write to get more links and traffic?

It’s a question every blogger asks themselves. I want to answer it here by outlining 7 content methods that seem to work wonders on social media while also generating a lot of grassroots in-bound links.

Can you bring these powerful post types to your own blog?

http://www.problogger.net/archives/2008/01/04/7-types-of-blog-posts-which-always-seem-to-get-links-and-traffic/

By Skellie, 22 Jan 2008

Rap Your Presents this year

TechDept — Tue, 22 Dec 2009 17:41:29 +0000

A nice interactive viral from Virgin Media – send a rap video mesage requesting what you want for Xmas! Word up – a pink bike yo!

http://www.rapyourpresents.com/

DMA says email marketing spend to grow in 2010

TechDept — Wed, 09 Dec 2009 17:15:09 +0000

Seven out of ten marketers expect expenditure on email marketing to increase over the next 12 months, yet strategic planning and best practice processes are lagging behind, findings of the latest Direct Marketing Association (DMA) National Client Email Survey report.

Click here to read more…

From dma.org.uk 19 November 2009

My Sack Boy

TechDept — Fri, 04 Dec 2009 10:54:02 +0000

This is a great interactive site – create your own Sack Boy, from smash SCEE game Little Big Planet…

http://mysackboy.littlebigplanet.com/

Sherlock Holmes Interactive Game

TechDept — Thu, 19 Nov 2009 13:18:41 +0000

This involving Sherlock Holmes game links with your Facebook details using Facebook Connect.

The game allows users to navigate through an investigation scene just like Sherlock Holmes with the aid of clues, telegrams and puzzles in order to solve the mystery – all personalised to you!

Additionally, this app allows you to share the game with your Facebook friends using Facebook Connect.

To learn more Click Here

By Village Roadshow Pictures, Warner Bros Pictures, November 19th 2009