Get The Knowledge – a collation of online articles by the people at Techdept. » Promotion

Good work: a challenge to creatives

TechDept — Sat, 26 Mar 2011 16:10:13 +0000

Cool competition from Cannes Lions International Festival of Creativity

YouTube Offers First Glimpse of Crowd-Sourced Documentary

TechDept — Thu, 20 Jan 2011 09:00:19 +0000

YouTube has offered its first sneak peek of the Ridley Scott-produced, crowd-sourced documentary Life in a Day before the film’s world premiere at the 2011 Sundance Film Festival on January 27.

By Todd Wasserman for Mashable, 07 Jan 2011.

Cool Intel Ad: The Chase Film

TechDept — Sat, 15 Jan 2011 09:00:17 +0000

Watch Video

Posted on Youtube by channelintel, 04 Jan 2011.

New Windows 7 Official Ad

TechDept — Mon, 15 Nov 2010 11:46:30 +0000

We still love the new Windows Phone 7 advert…

Posted on Youtube, by windowsphone, 10 Oct 2010.

Twitterfeed.com – feed your blog to twitter, facebook & more

TechDept — Fri, 26 Mar 2010 09:40:23 +0000

Cool web app – that allows you to auto update Twitter, Facebook & other social media sites automatically when you update your blog & get real time stats

…remember to check your spellings first !

http://twitterfeed.com/

How offline marketing boosts online effect by 40%

TechDept — Thu, 25 Feb 2010 16:04:43 +0000

Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?

That’s exactly what the results from a recent iProspect study looking into offline influence on online search behaviour indicate…

But there’s more for digital marketers to digest. Unfashionable offline is effective in its own right, and much of offline is converging with online. For example, more people listen to digital radio on PCs and TVs than on their radios according to OMD Metrics. People watch television with a laptop and mobile to hand. And it cannot be too long before RFID technology in mobiles interacts with electronic billboards and then to the web.

By Richard Walker, 11 Feb 2010

Coke drops campaign sites in favour of social media

TechDept — Wed, 27 Jan 2010 15:54:28 +0000

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.

The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue to create campaign sites for certain brands in the immediate future, they have said the long-term future lies with social media on platforms populated by their target consumers.

From New Media Age 14 Jan 2010

Facebook Connect may increase your site’s traffic 30-100%

TechDept — Mon, 18 Jan 2010 17:46:23 +0000

I attended a dynamic workshop yesterday called “Best Practices in Social Media Integration for Web Publishers and Content Providers”. The discussion was lead by Bob Buch, VP, Business Development at Digg.com.

Here’s something he said that I found shocking (but in a good way). According to Digg’s research, “..social community sites using the Facebook Connect API have seen their traffic increase from 30 -100%…”

7 Types of Blog Posts which always seem to get links and traffic

TechDept — Mon, 11 Jan 2010 16:38:57 +0000

Here’s a really good question: what kinds of posts should I write to get more links and traffic?

It’s a question every blogger asks themselves. I want to answer it here by outlining 7 content methods that seem to work wonders on social media while also generating a lot of grassroots in-bound links.

Can you bring these powerful post types to your own blog?

http://www.problogger.net/archives/2008/01/04/7-types-of-blog-posts-which-always-seem-to-get-links-and-traffic/

By Skellie, 22 Jan 2008

Rap Your Presents this year

TechDept — Tue, 22 Dec 2009 17:41:29 +0000

A nice interactive viral from Virgin Media – send a rap video mesage requesting what you want for Xmas! Word up – a pink bike yo!

http://www.rapyourpresents.com/