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The 10 Most Innovative Viral Video Ads of 2010

TechDept — Fri, 17 Dec 2010 09:00:13 +0000

Josh Warner is president and founder of Feed Company, which promotes and distributes brand videos, including campaigns such as Levi’s “Backflip,” Ray-Ban’s “Catch” and Activision’s “Bike Hero.” In four years, Feed has seeded more than 200 videos across the social web.

Everybody loves viral videos. That’s why they’re “viral.” Ad agencies have been trying, in their own way, to replicate the success of viral videos to help their campaigns get exposure and new fans. While some may miss the mark, there are some truly great and innovative viral video ads out there.

By Josh Warner for Mashable, 09 Dec 2010.

A Pot Noeldle Christmas – by Pot Noodle

TechDept — Wed, 08 Dec 2010 09:00:27 +0000

Posted by Pot Noodle on Youtube, 01 Dec 2010.

Coke drops campaign sites in favour of social media

TechDept — Wed, 27 Jan 2010 15:54:28 +0000

Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010.

The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour of investment in existing communities. While both companies will continue to create campaign sites for certain brands in the immediate future, they have said the long-term future lies with social media on platforms populated by their target consumers.

From New Media Age 14 Jan 2010

Facebook Connect may increase your site’s traffic 30-100%

TechDept — Mon, 18 Jan 2010 17:46:23 +0000

I attended a dynamic workshop yesterday called “Best Practices in Social Media Integration for Web Publishers and Content Providers”. The discussion was lead by Bob Buch, VP, Business Development at Digg.com.

Here’s something he said that I found shocking (but in a good way). According to Digg’s research, “..social community sites using the Facebook Connect API have seen their traffic increase from 30 -100%…”

Rap Your Presents this year

TechDept — Tue, 22 Dec 2009 17:41:29 +0000

A nice interactive viral from Virgin Media – send a rap video mesage requesting what you want for Xmas! Word up – a pink bike yo!

http://www.rapyourpresents.com/

5 Ways To Strategically Build Your Brand Through Content

TechDept — Tue, 17 Nov 2009 15:33:30 +0000

Fuelnet.com

In a recent article, the New York Times described how the chief executive of Kraft generated a high response to a survey by attaching a $1 bill. The tactic is based on the principle of reciprocity: I do something for you, you do something for me. Direct marketers have used it for decades — and it continues to work today.

Learn the secrets for engaging emotionally with your customers and prospects to ensure long-lasting and profitable relationships in FuelNet Monthly. Get entertaining, provocative insights into today’s
best business ideas — and idea makers — that are shaping marketing, generating sales, and producing profits.

But are there other incentives for getting a positive response to your brand-building efforts? Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones.

By Ken Beaulieu, Fuelnet.com, October 26th 2009

BAFTA Kids Interactive Website

TechDept — Wed, 04 Nov 2009 15:15:56 +0000

A nice interactive site for kids full of videos and games.
Pick a character and go to the BAFTAs!

To read more Click Here

By Complete Control, Baftakidsvote.org, November 4th 2009

Interactive Video

TechDept — Thu, 22 Oct 2009 12:25:42 +0000

This is a great idea – an interactive video, click on the characters, which then shows you further product information. Here is a demo which we recently prepared.
Click here to see it in action, or view the video below…

Posted on Youtube by moddi321, 22 Oct 2009.

Visit Site

Prototype Game

TechDept — Thu, 22 Oct 2009 08:39:21 +0000

Another great personalised App using Facebook Connect – which uses your own photos and personal details within footage of this great new video game…

Click here to check out the new Prototype Facebook connect Application.

By Prototype-experience.com, Oct 23rd 2009