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Tag Archives: Research

Working on holiday: Your views on the ‘worliday’

Aug
2011
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Lucy Kellaway of the Financial Times wrote last week about a vision of the future where people would get more holiday – and do odd bits of work from the beach or mountain peak, with the help of smartphones, Blackberries and laptops to make up for it. Readers responded to her proposal with hundreds of emails. [...]

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Biggest social media users spend less and are less engaged, says research

Aug
2011
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People who use social media the most are less involved in the outside world and might not be as worthwhile targeting as marketers believe, new research indicates. Resonate, which specializes in online audience targeting, has found that heavy social media users are less likely to be involved in politics; less likely to donate to charity; and [...]

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The rise of the networked enterprise: web 2.0 finds its payday

Aug
2011
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McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins. Every new technology has its skeptics. In the 1980s, many observers doubted that the broad use of information technologies such as enterprise resource planning (ERP) to remake processes would pay off in productivity improvements—indeed, the economist Robert Solow [...]

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Internet explorer users have lower IQ says study

Aug
2011
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A story which suggested that users of Internet Explorer have a lower IQ than people who chose other browsers appears to have been an elaborate hoax. A number of media organisations, including the BBC, reported on the research, put out by Canadian firm ApTiquant. It later emerged that the company’s website was only recently set [...]

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What they know about us

Aug
2011
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Marketers are spying on Internet users — observing and remembering people’s clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal’s What They Know series documents the new, cutting-edge uses of this Internet-tracking technology. The Journal analyzed the tracking files installed on people’s computers by the 50 most popular [...]

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12 Ways to engage the “tech fast forward” family

Jul
2011
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Brand marketers, take note: There’s a new family segment called “Tech Fast Forward” (TFF) that represents new opportunities for the future. According to a just-released study by Ogilvy & Mather in partnership with Communispace, this emerging demographic is a household that uses more sophisticated technology than the average person and includes children ages 3 to [...]

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When’s the best time to publish blog posts?

May
2011
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Of all the data analysis that I’ve done, day-of-week and time-of-day data has been consistently the most popular. So in preparation for my upcoming webinar, titled Science of Blogging, I decided to combine all of my existing data on timing with my new research into one master post on the subject. The first time I [...]

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World statistics updated in real time

Mar
2011
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Worldometers is part of the Real Time Statistics Project, which is managed by an international team of developers, researchers, and volunteers with the goal of making world statistics available in a thought-provoking and time relevant format to a wide audience around the world. Chief project coordinator is currently Sir Thomasson. Visit site

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nma research uncovers kids’ digital habits

Mar
2011
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The internet is more important to 8-15-year-olds than either TV or mobile phones, with children saying they’d be lost without the web, according to exclusive research from new media age. In a online survey of 262 children by Lightspeed Research, commissioned by new media age, 29.8% said the internet was more crucial to their lives than [...]

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What do customers want from travel websites

Feb
2011
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53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing, according to a survey commissioned by Econsultancy. The Toluna survey of 2,004 UK consumers found that 29% of respondents don’t find travel websites easy to use, and that unclear pricing is the most likely reason for abandoning purchases [...]

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