Get The Knowledge – a collation of online articles by the people at Techdept. » Search Engine Optimisation

Top 4 reasons your beautiful website doesn’t convert

TechDept — Sun, 06 Nov 2011 09:00:52 +0000

There can be many pitfalls on the way to getting traffic to that beautiful site you created. All the design and creativity in the world won’t bring visitors to your site. You have to know a few basic laws of optimizing a webpage for search before the traffic will begin to flow in your direction.

Below are a few tried and true reasons why your site may not be converting visitors to customers and what simple steps you can take to fix the problems you may be encountering.

By Kimberly Clark for WDL, 28 Oct 2011.

Ultimate blogger’s guide to search engine optimization

TechDept — Sun, 19 Jun 2011 09:00:22 +0000

In the competitive world of search engine optimization (SEO), your business blog is a critical tool for your success.

Why is blogging so important to your search engine visibility? Because search engines serve up web pages—not websites—when people ask a question. And here’s the important part:

Every blog post is a new web page and every web page is another opportunity to rank well for another search term.

By Rich Brooks for Social Media Examiner, 08 June 2011.

How to use paid search as a branding tool

TechDept — Sat, 02 Apr 2011 08:15:03 +0000

Paid search is typically perceived as a direct response channel. It is most frequently used by firms for sales and lead generation.

There are definite brand benefits to paid search, but most advertisers do not focus on the softer brand metrics when placing Adwords campaigns. Clickthrough and conversion rates are what matter the most, as far as most people are concerned.

As such it was rather interesting to spot a seemingly random paid search ad for Ann Summers, which was anchored to a keyword search on last year’s budget.

The adult toys retailer bid on keywords relating to ‘budget 2010’ and delivered the only paid search ad on the page, along with some cheeky ad copy: “There’s no recession in pleasure”.

By Chris Lake for econsultancy.com, March 29,2011

Tips and must-haves for your ecommerce platform

TechDept — Wed, 23 Mar 2011 15:01:49 +0000

Choosing an eCommerce platform can be a terribly frustrating experience because of the options and packages available, the misinformation, the pushy sales reps, the time and money investment, and so on. I want to talk about this decision because of this experience, but I don’t plan on making any platform recommendations. No, no. That’s really up to you and the resources available to you. But I’m happy to give you a rundown of the SEO elements you’ll want to consider in your decision making process.

If you’re not in the market for a new eCommerce platform, maybe some of these common platform missteps will convince you that it may be time to consider.

Proper Product Image Handling

Your product imagery can provide awesome conversion benefits and make a strong differentiator in your niche. Unfortunately, a lot of eCommerce platforms don’t provide the necessary control and commit a lot of SEO missteps (like generating a new URL when the product images are cycled).

By Mike CP for seomoz.org, 27th Feb 2011

Facebook video traffic surpasses Yahoo!

TechDept — Mon, 10 Jan 2011 09:00:27 +0000

Facebook now drives more online traffic to video than search engine Yahoo!, according to new research from online video resource Brightcove and TubeMogul.

The quarterly research shows that for the first time, social media has driven more traffic than search engine Yahoo!. Facebook is now second only to Google for referring traffic.

Tracking a global sample of some 2,000 news and entertainment websites, the research shows that Facebook now accounts for 9.6% of all referrals. Google remains by far the largest referrer, with some 55% of referrals.

By Ed Owen for Brand Republic, 23 Dec 2010.

Your Professional Profile from Profiled.com

TechDept — Sat, 08 Jan 2011 09:00:59 +0000

Profiled.com is the place for you to define, monitor and manage your online business reputation with our unique and free ‘Reputation Toolkit’.

Your profile, your information, you’re in control – and it’s all free. It’s easy to set up your profile in just 3 minutes and the rest it at your fingertips – with your Profiled.com Reputation Toolkit. It’s just like having your own webpage with a profiled link to showcase on your business cards and emails, your own blogging site and directory and your own monitoring system. Profiled.com feeds all the information to your own news page, from there you can simply control and monitor. It’s so simple – you don’t need to be a web genius.

By Profiled.com.

Internet Explorer Falls Below 50 Percent Global Marketshare, Chrome Usage Triples

TechDept — Wed, 06 Oct 2010 10:31:53 +0000

Oh, IE, it pains us to do this to you. You who once so mightily won in the battle against Netscape Navigator now seem to be losing your war against a battalion of upstarts, relatively fresh faces like Firefox and Chrome. According to StatCounter, IE’s global usage stats have fallen to 49.87 percent, a fraction of a tick beneath half. Firefox makes up the lion share of the rest, at 31.5 percent, while Chrome usage tripled since last year, up to 11.54 percent. Two years ago IE had two thirds of the global market locked down, and even if Internet Explorer 9 is the best thing since ActiveX, well, we just don’t see the tide of this battle turning without MS calling in some serious reinforcements.

By Tim Stevens for engadget.com, 05 Oct 2010

Ever wondered what people really search for on Google?

TechDept — Fri, 26 Mar 2010 09:36:53 +0000

Hehehe – this is amusing, a collection of the weird and wonderful search options from the autocomplete function in the Google search bar…

http://autocompleteme.com/

15 minute SEO List

TechDept — Mon, 11 Jan 2010 16:48:25 +0000

Here is a checklist of the factors that affect your rankings with Google, Bing, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines of lesser importance.

http://www.webconfs.com/15-minute-seo.php

By webconfs.com

Addictomatic – Inhale The Web

TechDept — Thu, 19 Nov 2009 13:18:52 +0000

Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.

To read more Click Here

By Addictomatic.com, November 19th 2009