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Tag Archives: Social Innovation

A Bunch of Cool Conferences

Apr
2010
Categories: Uncategorized Also tagged: , , ,

Three cool conferences: 1. PINC 11-18 May 2010 PINC stands for People, Ideas, Nature, Creativity. These themes are the heartbeat of this unique conference held once a year in the Netherlands. An inspiring cascade of new ideas, great stories, and impressive visual presentations delivered by a superb selection of national and international speakers from every [...]

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Co-Creation: Not Just Another Focus Group

Apr
2010
Categories: e-Marketing, Research Also tagged: , , ,

To launch Twist, a new men’s fragrance in its global Axe brand, Unilever turned to a preapproved crowd of eager young amateurs for help. In July 2008, Unilever executives convened 16 regular young men and women from around the world at a meeting in New York. Why? To tap them for ideas for a new [...]

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