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Tag Archives: Strategy

A great use of google+ for business

Dec
2011
Categories: Business Also tagged: ,

If you want to see someone using Google+ for business very well, check out the Corcoran Group and what they’re doing. They’re a real estate firm who share so much more than their listings. Instead of focusing on their own properties, the Corcoran Group site posts photos and tells stories about interesting things to see around [...]

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How 5 top brands crafted their social media voices

Dec
2011
Categories: Social Media Also tagged: ,

Social networks are platforms for personal connection and dialogue, a reality that has proved challenging for many companies that are not used to speaking to their customers in conversational tones. As companies have established profiles on Facebook, Twitter and other social channels, many have had to develop their brand voices anew. Mashable spoke with the figures behind [...]

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How social technologies are extending the organization

Dec
2011
Categories: Business Also tagged: ,

Companies are improving their mastery of social technologies, using them to enhance operations and exploit new market opportunities — key findings of our fifth annual survey on these tools and technologies, in which we asked more than 4,200 global executives how organizations deploy them and the benefits they confer. When adopted at scale across an emerging [...]

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From a social brand to a social business

Nov
2011
Categories: Trends Also tagged: ,

I spoke at an IBM Social Business breakfast briefing the other week and was tasked with addressing the following question: “Social brand vs social business – is there a correct order of play?” It’s a good question and one that seems to be being asked by clients and the wider industry alike. Luckily it’s also [...]

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Building a case for your mobile site & app

Nov
2011
Categories: Trends Also tagged:

  Did you know? ebay sell 1 item every 2 seconds via mobile In 2014 there will be 300m mobile coupon users 7.1 million Brits now access the internet through their mobile In my recent ‘60 second mobile review’ post, I explained a very simple health check for your business to determine whether you should [...]

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17 twitter marketing tips from the pros

Nov
2011
Categories: Social Media Also tagged: ,

Are you looking for fresh ideas to improve your Twitter marketing? Now’s not the time to let your Twitter marketing go stale. Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue. How does Twitter fit into your social media marketing? Here are 17 Twitter marketing [...]

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Four destructive myths most companies still live by

Nov
2011
Categories: Business Also tagged:

Myth #1: Multitasking is critical in a world of infinite demand. This myth is based on the assumption that human beings are capable of doing two cognitive tasks at the same time. We’re not. Instead, we learn to move rapidly between tasks. When we’re doing one, we’re actually not even aware of the other. If [...]

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Great book title for modern business: listen first sell later

Nov
2011
Categories: Business Also tagged:

Read more By Chris Brogan for Chris Brogan.com, 29 Oct 2011.

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Top 10 reasons why darth vader was an amazing project manager

Nov
2011
Categories: Funny Also tagged:

The Sith Lord Darth Vader, of Star Wars fame, often gets a bad rap, particularly in what we all think of as his ‘dark years.’ From a certain perspective his mass murder, brutal oppression, and frequent deception to serve his own ends makes him seem like a pretty bad guy. But if you look past all that to his action, [...]

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Facebook to build a huge server farm in the arctic…because it’s cold

Nov
2011
Categories: Social Media Also tagged: ,

Facebook will build its first non-U.S. server farm in Sweden on the edge of the Arctic Circle, reports the Telegraph. Lulea, a town in Northern Sweden will be home to an enormous server farm which will use as much electricity as a town of 50,000 people. Some of that power will come from sustainable energy generated by [...]

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