Get The Knowledge – a collation of online articles by the people at Techdept. » Viral

Brandtube

TechDept — Wed, 06 Apr 2011 10:15:34 +0000

On Friday, I spoke at a social media conference with Aaron Calloway, a brand manager from Axe. He shared the story of the provocative Axe Detailer CYB Campaign, which earned Axe a Cannes Gold Lion and propelled the brand to major growth. It was ranked the single most viral video of 2010.

At one point, Aaron said, “Marketers often say they want to ‘do a viral video’. You can’t just ‘do a viral video’.”

Most things are not viral and you never know in advance what ideas will work. The best approach is to try lots of things and bring the best forward. Aaron described a long journey bringing this campaign to life and the details involved, far beyond the actual 3-minute video.

By Tom Fishburne, Marketoonist, April 4,2011

DLKW turns websites into music with new software

TechDept — Mon, 01 Mar 2010 17:47:14 +0000

Delaney Lund Knox Warren has created Codeorgan, a new piece of software that can take any website and turn it into a piece of music.

The program, which can be found at www.codeorgan.com, analyses the “body” content of any web page and translates the code into a tune.

By Matt Williams, Brand Republic, 22 Feb 2010

Rap Your Presents this year

TechDept — Tue, 22 Dec 2009 17:41:29 +0000

A nice interactive viral from Virgin Media – send a rap video mesage requesting what you want for Xmas! Word up – a pink bike yo!

http://www.rapyourpresents.com/

DMA says email marketing spend to grow in 2010

TechDept — Wed, 09 Dec 2009 17:15:09 +0000

Seven out of ten marketers expect expenditure on email marketing to increase over the next 12 months, yet strategic planning and best practice processes are lagging behind, findings of the latest Direct Marketing Association (DMA) National Client Email Survey report.

Click here to read more…

From dma.org.uk 19 November 2009

Track This Now: Collate topics from Twitter, YouTube, News Outlets

TechDept — Fri, 04 Dec 2009 11:08:36 +0000

Find out what people are saying by searching for topics from Twitter, You Tube and global News outlets – by topic and region

http://www.trackthisnow.com/

“We at TrackThisNow.com specialise in developing innovative products in the search, content aggregation and analysis areas. Our interest is in developing technology applications to help rapid aggregation, comprehension, visualisation and analysis of huge amounts of information.”

My Sack Boy

TechDept — Fri, 04 Dec 2009 10:54:02 +0000

This is a great interactive site – create your own Sack Boy, from smash SCEE game Little Big Planet…

http://mysackboy.littlebigplanet.com/

BzzScapes: User-Generated Brand Communities

TechDept — Fri, 20 Nov 2009 16:50:31 +0000

Quick Pitch:BzzScapes is a free-to-build network of brand communities dedicated to the collection and discussion of a brand’s digital content.

Genius Idea: BzzAgent has been around for as long as we can remember, and they’ve been able to turn alternative online market research into a rewarding experience for study respondents. Now they’re taking heir platform and applying a whole new social layer, and letting members create online communities, or BzzScapes, around individual brands.

To read more Click Here

By Jennifer Van Grove, Mashable.com, June 23rd 2009