Purchasing online and e-commerce has been growing at a rapid rate for many years and during that time things have changed massively. From online merchandising to order management to delivery, things are constantly evolving.
This article is aimed at giving what I believe are 5 important themes in this area over the next year, and what you can do to help yourself or your clients prosper.
1: Focus on Growth and Existing Customers, Not New Ones
The number of online customers has been growing at a fantastic rate over the past decade fueled by the widespread adoption of broadband. This has resulted in an ever growing number of new potential online customers.
Due in part to the recession, and in part due to the slow down of broadband adoption as it reaches near ubiquity, the growth of potential customers is predicted to slowdown in 2010. This has the net effect of new customers being harder to acquire due to reduced amount of overall growth, and more people targeting these new customers as online retailers keep appearing every day.
By Rob Smith, Think Vitamin, 19 March 2010