Children aged eight- to 14-years-old might be the most digitally aware generation yet, having never experienced life without mobiles, internet and computers, but 74% of children still opt for a modern version of old fashioned entertainment such as gaming.
This is followed by 59% of children who most commonly use the web for homework.
Although 95% of the 3,020 children surveyed said the internet was important to them, 30% said they would still prefer communicating with friends face to face while 15% would prefer texting and only 14% would rather chat online. Nearly 10% prefer communicating using their mobile phone.
By Sara Kimberley, Brand Republic, Jan 11 2010