Why is content king? We hear about it all the time. The answer is simple, content is a vital part of your website. If your content is not easy to understand and interpret, then you may lose your reader. The content of your website will make or break the experience, no matter how easy to use your website is.
Gauge Your Audience
The first thing to consider while evaluating the copy you’ve written for your website is your audience. For example, on a blog I write about geckos, I tend to use gecko jargon such as ‘feeders’ (insects that geckos eat), ‘hatchlings’ (baby geckos), and ‘herps’ (which could be taken in a dirty sense, but it is short for reptiles and amphibians).
By Matthew Kammerer, December 8, 2009